As a part of our WordPress theme review we have brought here an in-depth comparison between Avada vs Dive Themes – what you’ll learn here is which of the three is the optimal solution for building client websites or feature-rich websites of your own too.

Avada and Divi both are the  2 most popular WordPress themes, in terms of sales.

Both of the themes are “All in One” multipurpose themes which can be used for many different types of websites and, subsequently, save you time and money.

When Elegant Themes launched Divi at the end of 2013, they set the new standard as to what multipurpose designs should offer. Divi allowed all WordPress users, regardless of their technical experience, to create professional website designs in minutes.It is no surprise that Divi is still regarded as the benchmark for “All in One” WordPress themes. 

Avada is the number one selling WordPress theme on ThemeForest. At the time of writing it has around 400,00+ sales, which is more than double the number of sales than the second best selling WordPress design. The theme was initially launched in August 2012 and has since evolved into one of the most versatile WordPress themes available today.

Avada comes with over 30 pre-made website designs and 200 pre-made page layouts together with a unique page builder. The question is: how does Avada compare to Divi?

Now question comes which one is the best option for your WordPress website?

It is not possible to answer without in depth study of both the themes.

No theme is perfect. But before  making  any judgement or final conclusion, we have to take take time and check out  newer versions.

Without further ado, let’s see what the most popular multipurpose WordPress themes available today have to offer.

Note: In this article we have  focused on more from the perspective of someone building WordPress websites for clients. Think freelancers, designers, developers than from the perspective of end users.


Avada theme overview

Avada Theme is the number 1 selling WordPress theme on ThemeForest which is quite impressive. Avada has been around for over 5 years and, for better or for worse, is a swiss army knife type of theme.

Divi theme overview

Divi is one of the original theme & page builder combos for WordPress. It has been around for many years and because of that, it has a huge userbase of fans. It boasts many innovative features that are unique to Divi.

Avada theme key features

  • Backend Only Page Builer
  • Settings Panel In The Backend
  • 38 Demos To Get You Started
  • Hundreds Of Theme Options
  • WooCommerce Integraton

Divi theme key features

  • Front End Page Builder
  • Hundreds Of Templates
  • Inline Text Editing
  • Many Innovative Features
  • Responsive Editing
  • Global Elements
  • 40+ Elements

Personal licence(Avada)

  • Personal license $69 / year:
    • – Use it on an unlimited number of sites.
    • –  Access to all ElegantThemes’ themes. 
    • – 12 months of support and updates.

Personal licence(Divi)

  • Regular License $60 – one-time fee:
    • – Use it on just one site. *
    • –  Lifetime updates. 
    • – 6 months of support.

Developer licence(Avada)

  • Extended License $2950 – one-time fee:
    • – Use it on just one site. **
    • – Lifetime updates.
    • – 6 months of support.

Developer licence(Divi)

  • Developer license $89 / year:
    • – Use it on an unlimited number of sites.
    • – Access to all ElegantThemes’ themes  and plugins .
    • – 12 months of support and updates.

 Basing on the prices, the licensing and other key features comparison of Avada  vs Divi are as follows: 



Working WordPress theme

Page builder

+ Drag-and-drop page builder (Fusion Builder) – works only in the wp-admin.

+ Drag-and-drop page builder (Divi Builder) – works on the front-end and in the wp-admin.


Extra plugins available on the Dev license. Members also get access to three high quality WordPress plugins: Divi Builder, Bloom, Monarch is a stylish social media sharing

+ A couple of premium plugins bundled in.

Personal license

Regular License $60 – one-time fee: – Use it on just one site. * – Lifetime updates. – 6 months of support.

Personal license $69 / year: – Use it on an unlimited number of sites. – Access to all ElegantThemes’ themes. – 12 months of support and updates.

Developer license

Extended License $2950 – one-time fee: – Use it on just one site. ** – Lifetime updates. – 6 months of support.

Developer license $89 / year: – Use it on an unlimited number of sites. – Access to all ElegantThemes’ themes and plugins . – 12 months of support and updates.

Front end Page builder

Back end page builder

Review from users of Avada

Ease of use
Page builder rating
Overall rating

Review from users of Divi

Ease of use
Page builder rating
Overall rating rating

General discussion on Avada

If you are deciding on whether or not to use Avada for your website, first I want you to know that you can make a website with it, but how much time that will take and the learning curve you will have to go through are the issues here.

Just like any technology, how you build a website with WordPress today, has changed for the better. Sadly Avada has not changed with it. When Avada was first released over 6 years ago, it was modern. Fast forward to today, and it represents everything WordPress used to be, but it’s self hasn’t changed.

It is bundled with a back-end page builder, where it will take significantly longer to build pages because there is no visual representation of what you are doing. It’s like flying blind. Backend page builders are not intuitive to use and you will waste so much time having to go back and forth, on the front end and back end to verify every little change. So if a website would typically take 30 hours to build, with a back-end page builder it could easily take twice as long to get just right. Modern page builders are all front-end and a joy to use, which is not the case with Avada.

Second, the Fusion Page Builder has content lock-in because it’s shortcode based. This means Avada for life, if you want to make a change to a different theme in the future, you have to start from scratch. This is why I don’t like to recommend using a page builder that is tied to a theme. It’s a bad idea all around.

All of the Avada settings are in the back-end as well. The same principle as above, it’s going to take a lot longer and be a lot more tedious. Where modern themes have all of their options in the customizer because you get immediate visual feedback on your changes.

Avada has been referred to as a slow bloated theme. You have to remember with websites, less is more. With Avada you get more, a ton of stuff that you don’t want and will never need, this is the bloat that people refer to. It makes no sense to have all that stuff in a theme that slows down the WordPress backend and locks you in further into the theme.

Regarding the age of the Avada theme, logically you think if a theme has been around for 6 years then it must be good. But the reality is, times change, and the way we do things today is different than how things were done 6 years ago.

Cost should also be a consideration. It is currently $60 PER WEBSITE! Most themes allow unlimited installations for around the sale cost or less. I’m not complaining about the cost, but I do think it is something to consider.

For support, you only get 6 months. I think that is not enough. You can extend the support, but at a cost.

General discussion on Divi

When people say Divi, many times they don’t realize they are referring to 2 separate things. The Divi Theme & the Divi Builder. While you would only use the Divi Theme with the Divi Builder, you certainly can use the Divi Builder with any WordPress theme.

First, the Divi Theme is nice, but I find it basic. If I was to build a website using the Divi Builder, I would use a more modern theme.

The Divi Builder is the most advanced page builder that I have ever used for WordPress. It has more options, more flexibility then all the others combined. In practical usage, I think its completely overkill and overwhelming at first, in a bad way. I think they want to accommodate their users and in this have given too many options versus making some decisions for their users. So just be prepared.

Divi Builder is a shortcode based builder. Most people already know this, I don’t like it, but you will have to decide for yourself whether that is a big deal or not. My issue with it is Elegant Themes could easily solve the problem, but they haven’t.

As far as templates go, there are a TON of them, again more then all the other page builders combined. They keep making them because they sell, but I don’t find them that practical or useful. Sure they are beautiful, but they are more for learning purposes versus practical usage.

Right now, you can’t build custom headers or footers with Divi. You can’t build custom archive pages or page templates. Divi has said that is coming and I am pretty sure they are motivated to deliver. Just know its not there now.

Theme option of Avada

Most design settings and options are in the theme options area.

There is an extensive number of design options in the main Avada theme options page. You cannot see changes in real-time like you can in the WordPress theme customizer, however it is quicker to navigate, which reduces the time it takes to modify multiple settings.

 The theme options control panel is something to behold, and gives you access to countless options for customizing and tweaking your website.

To get the most from Avada, you should probably spend some time going through the available options. However, when you’re just getting started, a better approach may be to locate any settings you want to modify as needed — rather than getting lost in the back end of your website.

Theme option of Divi

In a recent update to Divi, the Theme Options control panel has been completely overhauled to give it a more elegant design.

As well as the improved user interface, Divi’s Theme Options control panel is now much more powerful. Through the settings and options, you can quickly upload a logo for your website, choose a new color palette, set up social media integrations, decide how many posts are displayed on a page, and much more.

Other settings of the panel make it easy to control how your site’s navigation works, configure the global settings for the general layouts of your posts and pages, manage adverts, and enable the search engine optimization (SEO) settings if you aren’t using a dedicated SEO plugin.

Page builder of Avada: Fusion Builder

Fusion Builder is a back-end drag and drop page builder that can be activated in your posts, pages, and other post types, using the “Use Fusion Builder” button.

In comparison to Divi, the simple black, white, and blue colour scheme of Fusion Builder is, well, dull. A little more colour would help make the interface look less dated.

On the plus side, the Fusion builder interface is fast loading, functional, and easy to navigate. When the canvas is blank you will see options to add a container (row) or a pre-made layout.

An 11 minute guided tour video is also displayed. I think most WordPress users will feel comfortable using Fusion Builder right away, though I still encourage everyone to watch the video tutorial as it explains the library system and shows you other settings and features you may not have figured out yourself.

Once you get over the fact that Fusion Builder is less colourful than other WordPress drag and drop page builders, you start to appreciate how quick Fusion Builder is. I have never considered Divi Builder to be slow, but when I activated both page builders at the same time I realised how much quicker Fusion Builder is at loading and dragging and dropping. Without a doubt, you can create layouts with Fusion Builder faster than Divi.

As you would expect, content elements, columns, and containers, can be easily deleted, moved around, cloned, and configured.

Fusion Builder calls rows containers.

All content elements are placed inside columns which are placed insider containers. No sections are available, though this will not stop you from creating beautiful layouts.

Page builder of Divi: Divi Builder

At the heart of Divi is Divi Builder.

Divi builder is both a back-end and front-end editor. Some people prefer one over the other. My own preference is to use the back-end editor to create the page layout I want and then refine and tweak the layout live using the front-end editor.

One of the main highlights of the Divi theme – in addition to its impressive design and appearance – is its drag and drop page builder tool. With the release of Divi 3.0, this page builder has been totally updated and improved. No longer is the Divi Builder simply a backend page builder tool. You can now create custom page designs for your WordPress website through a live, front-end, point and click user interface.

In the past with Divi, you had to create your custom page designs in the back-end of your WordPress website, before switching to the front-end view to find out how they will look to your visitors. Now the work can take place on the front-end of your website, giving you instant feedback on your actions.

Once you have clicked the “Use Divi Builder” button displayed in your post editor, Divi Builder will load. You can create your perfect layout by dragging content modules, columns, rows, and sections around. Colour coding makes this task straightforward.

Every part of your layout can be removed or cloned at the touch of a button and there are settings for each part to give you a great level of control over how everything is displayed.

Content modules are displayed within columns. These columns are contained within rows which are in turn contained with sections. You can easily add standard sections, full width sections, and speciality sections that feature columns that span multiple rows.

If you make a mistake in your layout, don’t worry. There is an undo button, redo button, and a history button that lets you revert back to a previous layout.

Module customizer Avada

Avada supports the theme customizer and it can be used to change colour schemes, fonts, general settings, and more. However, most settings and options relating to your website design like site identity, menus, header, widgets, home page setting , background image are now changed through the module customizer.

Module customizer of Divi

Elegant Themes were one of the first WordPress theme companies to embrace the WordPress theme customizer and allow users to make changes to their website design in real-time. They have, in many ways, moved beyond the theme customiser.

Divi still supports the theme customizer and it can be used to change colour schemes, fonts, general settings, and more. However, most settings and options relating to your website design are now changed through the module customizer.

The module customizer lists all 46 content elements. You can change how each content element looks and feels and these modifications are applied to the content elements throughout your website. It works the same way as the theme customizer so all changes are viewed in real-time.

Support and documentation of Avada

ThemeFusion has a large support area for Avada users which has documentation, a knowledge base, video tutorials, and more. You can submit a ticket at any time if you cannot find an answer through searching.

Avada treats new users a little better than Divi.

After activating Avada, customers are taken to a welcome area that displays a detailed 13 minute video that guides you through installing the theme and using it. In this area you can also register your product and go directly to multiple support pages.

Support and documentation of Divi

Divi Theme have an extensive documentation area within their member area that is full of written tutorials and video tutorials. Their support forum is actively monitored by staff and answer support queries quickly.

It is felt that Elegant Themes can do more for beginners as after activating Divi you are redirected back to the main WordPress themes menu. There is no welcome area and users have to figure out themselves where they should go next.

Pros and cons of Avada

Pros of Avada

  • Fusion Builder is incredibly fast
  • Included collection of theme demos lets users create a professional website instantly
  • Large number of design options and settings

Cons of Avada

  • Content elements look dated and have few settings
  • Regular license restricts usage to one website

Pros and cons of Divi

Pros of Divi

  • Divi Builder is a fantastic page builder which can produce beautiful content
  • Refined product with many advanced features such as split testing
  • Elegant Themes Membership offers tremendous value for money
  • Layout packs are a great feature that beginners and advanced users will love (however, it needs more designs)

Cons of Divi

  • No support for third-party plugins (Only plugins designed specifically for Divi)


As final conclusion I would like to say:

The 2 most popular WordPress Themes, in terms of sales. First, if cost is a concern, then Divi may be the better choice because the license entitles you to use it on unlimited websites where Avada is $60 per website and comes with only 6 months of support. If you want the easier to use theme, again I believe this would be Divi simply because of their front-end editing experience filled with modern design options and all theme options are in the customizer. In some circles, Avada is considered a bloated WordPress theme with a non-intuitive back end page builder that, without expert tuning, could produce slower websites. Divi has more modern innovative features powered by its front end page builder, with I think over 50 new features added in the last 12 months. Features and ease of use aside, I feel Divi is also a better value in that you can use it to build without limitations and it has a longer support period. For me, Divi is the winner of this comparison based on access to modern features, its front end page building experience, you can build unlimited websites, and a full year of support.

  • by ThemeFusion
    WordPress / Corporate
    • #1 Selling Theme
    • Best Customer Support
  • by Elegantthemes
    WordPress / Corporate
    • Best front and back end page builder
    • Best Customer Support
    • Free updates packed with new features

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