When it comes to promoting your small business, there is no better way than using video marketing. A well-produced video makes it easy to show all of the features of your product, display how simple it is to use, and engage potential customers.

Video content also presents an interesting option for a membership website or a video sharing site. Thankfully, WordPress is a great platform that makes it very easy to create a video powered website thanks to its vast selection of quality plugins and themes.

But before we proceed with our selection of the best WordPress video themes, we should spend time going over some of the determining factors you can use to make a decision on which theme is best for your site.

And if you’re a web designer or digital marketer working with a client, then you’re in charge of directing them through the process of choosing the best theme for their video optimized site. Start by walking them through the key features they should look for.

Here are a few things to consider when choosing a video theme:

Considering that the use of smartphones and tablets is rampant, you need to make sure the buttons in the video player aren’t so tiny that they can’t be clicked on smaller handheld devices. Any theme you choose must be cognizant of this fact and accommodate accordingly.

Compared to any other content, video requires more time to load. And showing more than one video on a page can quickly become a cumbersome experience. Make sure the theme is optimized to load fast.

Choose a theme that offers plenty of customization options to make sure you can integrate it seamlessly with your brand and create the look, feel, and layout that will make you stand out from your competition.

In the case of video themes, shortcodes are especially useful because they allow you to quickly fetch any video data you need.

Uploading videos to your own web host can quickly burn through your precious disk space. If you plan on adding a lot of videos to your website, then it’s important to choose a theme that allows you to directly embed videos from third-party sites like Youtube, Vimeo, or DailyMotion.

If you need a jump on picking a WP video theme, this updated selection of our top twenty will get you started on the right foot:

Videotube is a responsive WordPress video theme designed to make it easy to create a website centered on video content. It features a clean and modern platform where you can upload a video from websites like Youtube, Vimeo, DailyMotion, Hulu, and any other video sharing site that supports the oEmbed protocol.

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This theme comes with 10 different homepage layouts, six pre-existing color schemes, support for video thumbnails, support for user-submitted videos, Visual Composer, and a powerful Theme Options panel which allows you to customize the theme to your liking.

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With vertically oriented thumbnails reminiscent of Netflix, the screenshot below is taken from one of the many demos Videoly offers. The nine homepage layout variants and six post page layouts are easily created with a drag-and-drop builder, and they’re all focused on great visuals and excellent performance. Videoly has too many features to list, so go and check out the item page yourself, then download it with your Envato Elements subscription!

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“Crisp design, single page goodness” according to its makers, and they’re absolutely right. Wide open and calming, with high contrast and a very clear UI for your visitors. Waves takes a step back and lets the video content do the talking.

NewsTube is a clean and well-organized theme suited for magazine, blog, and video sites. It features a responsive, retina-ready design and comes with flexible theme layouts and extensive Theme Options, which allows you to easily customize your website exactly the way you want.

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NewsTube offers support for videos from many popular video sharing sites as well as the ability to submit videos from the front-end, create video channels and playlists, or import YouTube Videos and Channels to your website.

Other features include unlimited theme layout variations, dozens of shortcodes, theme options, live post, multi-page posts, pre-defined ads positions, user engagement widgets, social networks connection, SEO optimization, and more.

Kinetika is a responsive, fullscreen photography theme which supports WooCommerce and includes built-in events posts, photo proofing galleries, and a variety of portfolio showcase functions. The Kinetika theme has the ability to display image slideshows and videos as page backgrounds with page opacity control per page.

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Other features include page builder, customization options, shortcode generator, custom widgets, and modules. On top of that, the theme is SEO and speed optimized.